Friday, July 27, 2007

Harry Potter in the Forest of Sustainability: The New Book is "Green"

Are Harry, Hermione and Ron earth-friendly?

The Rainforest Alliance says they are. Most of the 12 million copies of Harry Potter and the Deathly Hallows are printed on paper that is certified by the Forest Stewardship Council as coming from sustainably managed forests. This means that the paper originated in forests that are managed using socially and environmentally responsible methods. Most paper throughout the world is produced using practices that destroy habitat and exploit workers and communities. For example, paper companies often use trees from endangered old-growth forests that are disappearing. Other conventional sources of wood pulp include "tree-farms" that are chemically managed and almost devoid of wildlife.

The first printing of the new book, the seventh and final installment in the Harry Potter story, used 16,700 tons of paper. Sixty-five percent of that was FSC-certified, making it the largest single purchase of FSC-certifed paper ever.

In addition, about 30 percent of the paper was post-consumer waste fiber, another eco-friendly choice.

"This is a major milestone for environmental and social responsibility in the publishing industry," said the executive director of the Rainforest Alliance, Tensie Whelan. "Using wood products from well-managed forests has a great global impact in conserving biodiversity and improving livelihoods in local communities.

Read more about the Rainforest Alliance and FSC certification.

Keywords:: Harry Potter and the Deathly Hallows J.K. Rowling Rainforest Alliance FSC certified paper

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